Typically with design, you get what you pay for. If you are hunting around for the cheapest rate, you will likely find a designer with skills to match your price. However, the opposite is not always true. Paying $150-200/hour does not always equate to receiving top professional services.
“I cringe when I see amateur design sold at a professional rate by sales people who wouldn’t know good design if it bit them in the butt.”
I love good design, and I applaud teams that do great work. The value a professional can deliver is worth their rate and more. I often encourage talented young designers to charge more for their services. However, I cringe when I see amateur design sold at a professional rate by sales people who wouldn’t know good design if it bit them in the butt. It is especially abhorrent when the owners of the marketing firm or agency knowingly sell this amateur design because they are unwilling to pay for talent.
Could the poor design be the client’s fault? It’s possible the designer could blame the client. In any client-designer relationship there is some responsibility for the client to “like” the work. At times, this can produce a less than perfect end product in the designer’s eyes. That said, the client’s likes should take a back seat to those of the target audience, goals of the project, etc…. It doesn’t always work out that way. A confident, knowledgeable team can steer the client to decisions that will be best for accomplishing the company’s goals. Regardless, the artist is always responsible for following the rules of sound design.
Last year I took on a client that had been through this experience. The salesmen of Company X sold them on hype and charged a premium for amateur design. See the examples below of their work and our upgrade.
Logo Design by Company X:
Video by Company X:
Video Upgrade By Novsun:
Website by Company X:
Website Upgrade by Novsun:
To be clear, we are NOT talking about paying a teenager a few bucks to get them started in design. We are talking about tens of thousands of dollars spent for professional branding and marketing services.
Business owners need to know that there is good design and bad design, sometimes the price tag is the same.
Don’t buy branding & marketing from the first “Used Car Salesman” that comes through the door. Who you hire to handle branding and marketing makes a big impact on how potential customers will perceive your business. Do your homework, take time to talk to several agencies and their clients before making a decision.