I built my first website back in 1998. I had no idea what I was doing so; I drove to Barnes & Nobles to research HTML. I found a book called HotMetalPro that looked promising. It came with a 3 1/2″ floppy to install the application, so I bought it and ran home to make some magic happen. That was a long time ago; even the Wayback Machine struggles to gather up all the old images and pages.
There were only a few rudimentary tools for posting your website to search engines and a shortlist of “SEO tricks” you could use to score better in the rankings. Although, I’m not sure the acronym even existed back then. In most cases, people were very eager to exchange links to your website. Many sites even had a “links page” for that very purpose.