I built my first website back in 1998. I had no idea what I was doing so; I drove to Barnes & Nobles to research HTML. I found a book called HotMetalPro that looked promising. It came with a 3 1/2″ floppy to install the application, so I bought it and ran home to make some magic happen. That was a long time ago; even the Wayback Machine struggles to gather up all the old images and pages.
There were only a few rudimentary tools for posting your website to search engines and a shortlist of “SEO tricks” you could use to score better in the rankings. Although, I’m not sure the acronym even existed back then. In most cases, people were very eager to exchange links to your website. Many sites even had a “links page” for that very purpose. Thankfully times have changed and websites are more modernized than ever. SEO has become a fundamental thing for companies; many of them even hire an seo company for guidance.
Organic Search Is Most Often the Primary Source of Website Traffic
Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.
As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.
That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.